Short answer
GoldPaid buys Art Deco (roughly 1920-1935) gold and platinum jewellery by post UK-wide. Each piece is dated from the hallmark where present, assayed by XRF for metal content, and flagged on the written offer where the designed-piece market is likely to pay above scrap. Free prepaid Royal Mail Special Delivery label, bank transfer on acceptance, free return if declined.
What defines an Art Deco piece
Art Deco is a stylistic period rather than a strict hallmarked era, running roughly from the 1920 to the late 1930s with the British style sitting between the French peak (mid-1920s) and the gradual transition to mid-century modernism in the late 1930s. Style cues: geometric forms, bold colour combinations (often blue, green and white via sapphire, emerald and diamond), step-cut stones, milgrain and channel settings, platinum-and-diamond as the headline combination.
The hallmark date letter (where present) identifies the year definitively. Pieces dated 1920-1935 with the characteristic style cues are Art Deco. Style without the date is suggestive but not definitive.
Platinum dominance and the gold question
The most valuable Art Deco pieces are predominantly platinum, often with gold backing or gold reinforcement. The headline piece is the platinum-set diamond bracelet or geometric pendant; the gold content on those pieces may be limited to a small backing plate or hinge components.
The XRF reading distinguishes the platinum from the gold and from any white-gold or silver-alloy elements. Each metal is valued at its own measured rate. For Art Deco pieces, the platinum content is often the dominant metal weight and the diamonds are often the dominant overall value.
Step-cut diamonds and named cuts
Art Deco diamond cutting introduced the calibrated step cut (baguette, emerald cut) as a frequent diamond style alongside the older Old European brilliant. Step-cut diamonds are flat-faced rectangles or trapezoids, with parallel facets cut in stair-step pattern. They are valued differently from round brilliants and the per-carat rate is typically lower for the same colour and clarity.
Where an Art Deco piece carries calibrated step-cut diamonds in a clean platinum setting, the designed-piece value can substantially exceed scrap. We flag such pieces on the written offer and explain how to sell the stones or the whole piece through a specialist route if you prefer.
Watch the date carefully on Art Deco pieces
The Art Deco market is well-documented and antique dealers can date and authenticate pieces with high confidence. A piece styled to look Art Deco but produced in the 1950s or later is worth materially less to the specialist market than a genuine 1920s or 1930s piece. We are honest about the date assessment on every Art Deco piece that arrives; the hallmark date letter is the deciding factor where it exists.
Mid-twentieth-century revival pieces (1950s-70s reproductions of Art Deco style) are valued at metal scrap on the written offer. We say so explicitly rather than treating them as period pieces.
The process, step by step
- Get in touch and show us. A WhatsApp photo of your art deco jewellery is all we need to give you an honest quick indicative figure before anything is posted.
- Get your free label. We send a prepaid Royal Mail Special Delivery label, fully tracked. If you have no printer, a QR code for the counter does the same job.
- Send it at your own pace. Wrap it in any padded envelope and hand it in at a Post Office whenever it suits you.
- See the written offer. We weigh and XRF-assay every item, then send an itemised breakdown showing exactly how the figure was reached.
- Decide. Say yes and the money is sent by Faster Payments. Say no and your items come straight back, free and insured.
Postage, tracking and cover
Royal Mail Special Delivery cover may be available up to £2,500 depending on the postal method and cover level used. Every parcel uses Royal Mail Special Delivery Guaranteed, tracked from the counter to our door, signed for on arrival, and arranged with that compensation cover. For anything you think exceeds it, contact us first; we will arrange a suitable approach rather than leave a parcel underprotected. The detail sits on postage and insurance and is it safe to post gold?.
If you decide not to sell
There is never any obligation to accept. If the offer is not for you, simply decline, and we return everything free of charge by tracked, insured post, with no fee and no follow-up pressure. The full return process is on what happens if I decline the offer.
Getting paid
Once you accept your written offer, payment is made by bank transfer using Faster Payments, directly to your account. No cheques to wait on, no conditions attached.
What backs the offer up
- XRF spectrometry on every item, not a counter estimate
- A written, itemised breakdown before you decide anything
- Free insured postage in, free tracked return out
- No countdowns, no pressure, no fabricated reviews
- An owner-run business with a named founder who answers honestly
Common questions
Are Art Deco platinum pieces worth more than they look?
Often yes, particularly platinum-and-diamond bracelets and pendants from the 1925-1935 peak. We flag any piece likely to be worth more on the antique market on the written offer.
Do you buy unsigned Art Deco pieces?
Yes. Most genuine Art Deco pieces are not signed by a named designer; they carry only a maker's mark or an assay office hallmark. Unsigned does not mean unvaluable.
What is a calibrated step-cut diamond?
A diamond cut with flat parallel facets in stair-step pattern, typically rectangular or trapezoidal. Common in Art Deco settings. We assess them by total weight and quality on the written offer.
Will you separate diamonds from an Art Deco setting?
Only on your instruction. If you want the stones returned loose while we buy the metal, mention it on WhatsApp before posting; otherwise the piece is valued whole.
Are Art Deco watch pieces in scope?
Yes if the case is precious metal. Art Deco wristwatches in 18ct gold or platinum are valued by the case metal, with the movement assessed separately where it has independent value.