Meet the founder, Rocco Clayfield

The short answer

Why I started GoldPaid

A high-street gold buyer has a shop, staff and business rates to pay for, and those costs come out of what a seller can be offered. A counter also asks you to decide there and then, in someone else’s shop, often before you have seen how the figure was worked out.

So GoldPaid works the other way round: no shopfront to pay for, every item checked using XRF alongside its hallmarks and construction, every figure written down before anyone is asked to decide, and a free tracked return if the answer is no. The part that matters most to me is that people can ask first, and decide later, with no obligation at all.

GoldPaid is new, and I would rather you read that here than find it on the register first. I incorporated GOLDPAID LTD on 5 August 2026 and I am its only director; the Companies House record shows both.

How I run it

• Ask before you post. Send a photo on WhatsApp, ask anything. Nothing leaves your hands until you are ready, if ever.
• Show the working. Every item is weighed and XRF-assayed at our Bristol office, and you get a written, itemised breakdown (purity, payable metal weight, rate and figure) before you decide anything. Surface readings alone cannot confirm the interior of every plated or filled item.
• No pressure, no games. No fake urgency, no countdown timers, no "today only". If the offer is not for you, you decline and your items come back free of charge, tracked and signed for.
• Be honest about the limits. If you have something a specialist might value above its metal content, a rare coin, a notable stone, I will tell you, even though it means you might not sell it to me.

Why postal, and not a shop

A shopfront is an overhead, and overheads come out of what a buyer can pay you. Running GoldPaid by post, across the whole UK, means I can keep the structure lean and the rate competitive, and it means you never have to travel, queue, or make a decision standing at a counter. You do everything from home, on your own time. For most people selling unwanted gold or silver, that is simply a better deal and a calmer one. You can see the full picture on how it works and postal versus high street.

An honest note

GoldPaid is not the biggest gold buyer in the UK, and I am not going to pretend otherwise. It is a small business that is still growing, which is exactly why I will not put up fake reviews or invented numbers to look bigger than I am. I would rather earn your trust the slow way: by being clear, being fair, and doing what I say I will do. If you want to see how the process actually works before you commit to anything, that is what the rest of this site is for, and you can always just ask.

Rocco ClayfieldFounder & Director, GOLDPAID LTD

For the longer version of how GoldPaid runs, and how to hold us to it, read our position →

Talk to us

The quickest way to reach GoldPaid is WhatsApp. Send a photo or a question and I will reply, 8am to 9pm, any day of the week. You can also call 07944 014111 or email goldpaiduk@gmail.com. For the full company and legal details, see about us, our terms and conditions and complaints procedure. How pages on this site are written and checked is set out in the editorial policy.

Common questions