I am Rocco Clayfield. I run GoldPaid, a UK-wide postal service that buys gold and silver. Over the past year, more and more of the photos coming through on WhatsApp have been from charity shops. A ring that nearly went into the costume tray. A sugar bowl marked as plate that turned out to be sterling. A man's watch that was about to be priced at four pounds.
None of that is a failure by the shop. Volunteers sort thousands of items. Managers run a shop, not an assay office. A worn stamp on the inside of a band is easy to miss when there are forty other things to do before opening.
The Charity Jewellery Recovery Programme is how GoldPaid helps with that. It has two halves. Free monthly online training, so your team learns what to look for. And a safe postal valuation route, so when something is worth checking, you can check it without the item leaving the shop until you decide. Both are built around one habit: ask first.
Who the programme is for
- Charity shop managers and assistant managers.
- Volunteers and back-room sorting teams.
- Area managers and regional retail managers.
- Charity retail head office and e-commerce teams.
- Fundraising teams.
- Trustees, treasurers and finance leads who want to understand the risk.
If any of those describe you, the programme is built for you. Training is free for anyone involved with a charity, and the valuation route has no fee to use.
The problem: value leaves quietly
Donated jewellery rarely arrives labelled. It comes in a carrier bag with clothes, or a biscuit tin from a house clearance, or a jar of tangled chains nobody has time to untangle. The valuable pieces do not announce themselves. A 9ct chain looks like any other chain once it is snapped. A heavy Victorian spoon looks like cutlery. A plain band with a faint 750 stamp looks like every other ring on the tray.
So three things happen, again and again. Gold gets priced as fashion. Sterling gets sold as plate. And broken pieces go into a job lot because a clasp does not work, even though a broken 18ct ring is still 18ct gold.
One underpriced ring in one shop in one month is a small thing. The same pattern across twelve months, or across twenty shops, is not. That is the value the programme is designed to protect.
What the programme gives you
- Free monthly online training for your whole team, covered in full on the free training page.
- A WhatsApp photo route: send two to four clear photos and we tell you whether an item is worth checking properly, before you price it.
- A prepaid Royal Mail label when an item is worth posting, so the shop does not pay postage.
- A written, no-obligation valuation once we receive and test an item.
- Payment by bank transfer to the charity once a valuation is accepted.
- A free, tracked return if the charity declines.
- A full library of working guides, checklists and policy templates for back-room teams, area managers and trustees.
Free monthly charity jewellery training
Once a month, GoldPaid runs a free online session for charity retail teams. It lasts an hour. It is delivered over a video call, and it is free for anyone involved with a charity. Managers are welcome to invite assistant managers, volunteers, area colleagues and head-office staff.
The sessions stay grounded and useful. They cover far more than scrap value. A typical hour moves through why donated jewellery gets underpriced, the realistic signs of gold and silver, hallmarks in plain English, broken pieces and odd items, watches and coins, what to photograph, and the safe postal process. Every session ends with time for questions.
An occasional two-hour deep dive goes further, into gold purity, silver standards, watches, designer and antique pieces, and the escalation process for area managers.
Full detail and how to register are on the free training page. The rolling monthly themes are set out on the training calendar.
The safe postal valuation route
Training tells your team what to flag. The postal route is what they do next. It is four steps, and most enquiries never get past the first one.
- Ask first. Send two to four clear photos to WhatsApp 07375 071158. We tell you whether an item is worth checking properly. Most enquiries end here, with nothing posted.
- Request a label. If something is worth a closer look, we send a prepaid Royal Mail label. The shop pays nothing to post.
- We test and value. The item is assessed and XRF-tested in-house. You receive a written, no-obligation valuation.
- You decide. Accept, and the charity is paid by bank transfer. Decline, and the item is returned by tracked post. Changing your mind costs nothing.
What charity shops can send
- Gold jewellery in any condition, including broken, snapped and single pieces.
- Gold and silver coins, sovereigns and half-sovereigns.
- Sterling silver and silver flatware.
- Gold and silver watches, and many vintage wristwatches and pocket watches.
- Medals and small precious-metal items.
- Dental gold.
- Mixed jewellery jars and job lots, sorted or unsorted.
If you are not sure whether something fits, send a photo and ask. That is what the photo route is for.
What you should not automatically scrap
Some items are worth more left intact than melted. We will tell you when that is the case, even though it means we are not the buyer.
- Signed or designer jewellery.
- Named-maker watches, for example Rolex, Omega and other recognised brands.
- Antique and Georgian or Victorian pieces in good condition.
- Military medals, particularly named groups with their ribbons.
- Complete silver canteens and matched sets.
- Anything with collectible or auction value above its metal weight.
If a photo shows something better suited to specialist resale or auction, we say so. An honest answer protects the charity, and it is the reason shops keep coming back.
Safety, cover and staying in control
Nothing leaves your shop until you choose to send it. A WhatsApp photo is not a commitment. A posted parcel is not a sale. Only an accepted valuation is.
Items are posted tracked and signed for. Royal Mail cover may be available up to £2,500 depending on the postal method and cover level used. GoldPaid can confirm the appropriate postal option before you post, and for higher-value parcels we will talk through the right Special Delivery option first.
Every valuation is written, so the charity has a clear record for its own audit trail. Final offers depend on inspection, item weight, purity, hallmarks, stones, non-precious-metal components, condition and the live precious-metal market.
For area managers and multi-shop charities
If you run more than one shop, the same patterns repeat across the portfolio, and so does the lost value. The programme scales for that. Training is open to every shop in a chain at no cost. A standard photo and triage routine can be rolled out across all sites, so a piece is checked the same way in shop one and in shop twenty.
Two existing guides go deeper here: reducing jewellery value leakage across multiple shops, written for area managers and retail directors, and how GoldPaid works with multi-shop charities. For a chain of ten shops or more, message us on 07375 071158 to arrange a short call.
Guides, checklists and policy templates
The programme is backed by a full library of guides, checklists and templates. Start with these.
Rocco Clayfield, Director, GoldPaid.
Common questions
Is the programme free?
The monthly training is free for anyone involved with a charity. The valuation route has no fee to use, no charge to ask, and no charge to decline. GoldPaid earns only when a charity accepts an offer and chooses to sell.
Do we have to sell anything to take part?
No. The training is free and entirely separate from selling. The photo route carries no obligation. You can use the programme to learn and to check items without ever sending anything.
Does GoldPaid visit our shop?
No. GoldPaid is a UK-wide postal service. There is no shop visit and no geographic limit. Charities in England, Scotland, Wales and Northern Ireland all follow the same process.
Can GoldPaid give a value from a photo?
No. Photos help us decide whether an item is worth proper testing. Final offers depend on inspection, item weight, purity, hallmarks, stones, non-precious-metal components, condition and the live precious-metal market.
How is the charity paid?
By bank transfer to the charity’s nominated account, usually the same working day the written valuation is accepted.
What happens if we decline an offer?
The item is returned by tracked post, and the process is explained in plain English beforehand. There is no fee for changing your mind. See what happens if I decline the offer.
Can volunteers and other shops join the training?
Yes. Managers can invite assistant managers, volunteers, back-room teams, e-commerce staff, area colleagues and head-office teams. There is no cap on numbers.
Is there a minimum value?
There is no formal minimum. For very low scrap weights we will tell you honestly whether it is worth the postage and your time.