Founder & Director

Rocco Clayfield, founder of GoldPaid

Read our reviews on TrustpilotFree Special Delivery label, usually within 30 minutesWe aim to pay within one working hour of acceptancePurity tested in-house by X-ray (XRF)Free return if you say no

Rocco Clayfield founded GoldPaid and is its sole director: GOLDPAID LTD, incorporated 5 August 2026. He answers the phone and WhatsApp line, 07944 014111, himself. This page sets out why he built GoldPaid as a postal buyer that puts every offer in writing, and the method every item goes through.

The facts you can check

  • GOLDPAID LTD was incorporated on 5 August 2026, registered in England and Wales. The record is public at Companies House.
  • Rocco Clayfield is its founder and sole director, appointed on the day of incorporation. That is the title on the register, and it is the only title used on this site.
  • ICO registration ZC214216 (data controller: Rocco Clayfield, trading as GoldPaid).
  • GoldPaid is a new company and does not pretend otherwise. What it offers instead of a long history is a written, itemised offer you can check line by line before anything is melted, and free tracked return if you would rather keep the items.

Why GoldPaid was built this way

Rocco Clayfield started GoldPaid because selling scrap gold in the UK was, for most people, an opaque business: a scratch on a stone, a figure across a counter, and no way to check either.

What he built instead is narrow and dull on purpose. Every item goes through a non-destructive XRF assay. The offer arrives in writing with the purity, the weight and the rate on it. If the seller says no, the parcel goes back tracked and signed for at our cost, and that is the end of it.

The method every item goes through

  1. Non-destructive XRF assay. X-ray fluorescence measures purity without scratching, filing or acid damage.
  2. Weighing to 0.01g. Mixed lots are split by carat first so 18ct is never valued as 9ct, and anything that is not precious metal comes off the payable weight.
  3. The market on the day. Each item is valued on its confirmed purity and payable weight against the live precious-metal market on the day of testing.
  4. Written breakdown, no obligation. The itemised valuation goes out on WhatsApp or by email before anyone is asked to accept it.

Common questions

How can I contact Rocco Clayfield directly?

Rocco reviews WhatsApp valuations daily. Message 07944 014111 or email goldpaiduk@gmail.com.

Not the question you had? The full GoldPaid FAQ covers the rest, from postal cover and ID checks to what happens if you decline the offer.

Get a free Royal Mail label by email

Free, and it commits you to nothing. We test your items when they arrive and send a written offer; anything you decline comes back free.

What are you sending?

About a minute

What are you sending? Tap any that fit.
Roughly what is it worth?

Helps us pick the right postal option. Skip if unsure.

How should the label arrive?

Show it at any Post Office counter and they print the label.

Your details for the label

Last step

Your label is sent here, usually within 30 minutes (8am to 9pm, every day).

Your address prints on the label, and anything you decline comes back to it. UK addresses only.

Only used if your email bounces.
  • Free. No obligation to sell after you see the written offer.
  • Anything you decline comes back by Royal Mail Special Delivery at our cost.
  • Before we pay, we ask every seller for a photo of their passport or driving licence, to check identity and ownership.

Rather ask a question or send a photo first? Message us on WhatsApp.

GOLDPAID LTD · 07944 014111

Photo first, written offer after testing

Get a written offer, then decide

Send a photo on WhatsApp and ask anything you like. We reply with an idea of what it is worth, and the free Royal Mail Special Delivery label only goes out when you ask for it.

Free prepaid label, usually sent within 30 minutes during working hours. Free tracked return if you decline. We aim to pay by Faster Payments within one working hour of acceptance.