Founding Philosophy & Mission
GoldPaid was established by Rocco Clayfield with a single objective: to eliminate the opacity, aggressive haggling, and destructive acid-testing traditionally associated with selling scrap gold in the UK.
Prior to GoldPaid, sellers posting gold were often subjected to uncalibrated scratch tests, hidden handling fees, and high-pressure sales tactics. Rocco built GoldPaid around non-destructive XRF spectrometry, transparent written offer breakdowns, and guaranteed free tracked returns.
Testing Methodology & Standard
- Non-Destructive XRF Assaying: Using X-ray fluorescence to measure precious metal purity without scratching, filing or acid damage.
- Calibrated Weighing: Precision scales calibrated to 0.01g, separating items strictly by karat to prevent purity dilution.
- Live Spot Pricing: Offering benchmarked against the live London spot market rate on the day of valuation.
- Zero-Obligation Written Breakdown: Complete itemized valuation sent via WhatsApp or email before asking for seller acceptance.
Common questions
How can I contact Rocco Clayfield directly?
Rocco and the senior appraisal team review WhatsApp valuations daily at 07763 741067 or via email at goldpaiduk@gmail.com.