Selling guide

What 18ct gold is worth: how the per-gram figure is worked out

One inherited ring, a damaged designer chain, a drawer of 18ct nobody has worn in a decade. This sets out what the 750 mark means, how three-quarters purity turns into a per-gram figure, and what an assay looks for before any offer is written.

By Rocco Clayfield, trading as GoldPaid; the business incorporated as GOLDPAID LTD (company 17382540) on 5 August 2026 · Published · updated

How is 18ct gold valued when you sell it?18ct gold is 75% gold, so each gram holds twice the gold of 9ct. Each piece is XRF-tested, stones, springs and non-gold clasps are weighed out, and the offer reflects that payable weight, the purity measured and the live precious-metal market. Signed designer pieces are flagged first. Selling 18ct gold by post covers the steps, and what 750 means on gold explains the stamp.

Found 750 on your piece? Send us a photo of it

Photograph the number stamped inside the ring or on the clasp, then the whole piece, and send both on WhatsApp. We will reply with what the mark means and a rough estimate of what we would pay. No obligation, and nothing needs posting.

WhatsApp a photo of the stamp

No WhatsApp? Call 07944 014111, 8am to 9pm.

Not sure what the mark says? Use the hallmark lookup. Final offers depend on inspection, item weight, purity, hallmarks, stones, non-gold components, condition and the live precious-metal market.

Diagram of UK gold fineness marks: 375 is 9ct (37.5% gold), 585 is 14ct, 750 is 18ct, 916 is 22ct, 990 is 99.0% gold and 999 is 24ct

What 18ct gold means in practice

18ct gold is 75% pure gold by weight, alloyed with silver, copper and sometimes palladium. The British hallmark is usually 750. Because it carries twice the gold content of 9ct, an 18ct piece will always pay more per gram than its 9ct equivalent of the same weight. If you already know what you have and want the process rather than the arithmetic, the service page to sell 18ct gold sets out the label, the timings and the paperwork.

Most fine jewellery from European, Italian and Middle Eastern makers is 18ct. Designer brands such as Cartier, Bulgari, Tiffany and many independent goldsmiths use 18ct as standard. Wedding bands from the 1900s through to the 1960s in the UK are often 18ct or 22ct rather than 9ct.

How an 18ct postal offer is built

The starting point is the live precious-metal market on the day your parcel is tested. We confirm the purity (around 0.75 for 18ct) and weigh the gold, and the offer reflects that weight and purity against the market, with our refining cost and margin already accounted for, so nothing further is taken off. Stones, springs, clasps in another metal and non-gold solder are weighed out so you are not charged for them and not paid for them either. Each line of that working is explained in GoldPaid’s valuation method.

Final offers depend on inspection, item weight, purity, hallmarks, stones, non-gold components, condition and the live precious-metal market. The number you see is the number that lands in your bank.

If you are holding a branded designer piece, mention it on WhatsApp before posting. Some 18ct items are worth more intact than melted, and we will tell you how we would value yours before you post anything.

What we look for on 18ct

On 18ct work the hallmark should read 750, or an older mark such as 18, 18ct, or the crown used alongside the carat figure on older gold. Colour tells you very little: rose, white and yellow 18ct carry slightly different alloys but the same gold content. Construction matters more. Hollow 18ct rope chains and electroformed pieces feel lighter than they look, and we would rather you knew that before the parcel goes in the post.

White 18ct often has a rhodium plating that wears through to a warmer tone underneath. That is normal and does not change the gold content.

Posting an 18ct parcel safely

  1. WhatsApp 07944 014111 with daylight photos and a short note describing each piece.
  2. We confirm the right label for the value and email a prepaid Royal Mail Special Delivery label.
  3. Wrap each piece in tissue or a small zip-bag, pad the box, seal it.
  4. Drop the parcel over the counter at any Post Office and keep the receipt.
  5. We text you on arrival, then send a written offer once each item has been XRF-tested.
  6. Accept by reply and we aim to pay by Faster Payments within one working hour of your acceptance. Decline for free tracked return.

When 18ct is not actually 18ct

Two things catch sellers out. Early twentieth-century "gold-filled" and "rolled gold" jewellery puts a thick layer of 18ct sheet over a base-metal core, and a surface acid test can read it as solid 18ct because the surface is 18ct. Wear points, cut ends and the weight give it away. The other is foreign jewellery stamped 750 that comes back at 14ct or lower once tested through, older holiday-souvenir pieces especially.

We test each piece, not the parcel as a whole, so if one ring is solid 18ct and one is plated, your written offer separates them rather than averaging.

Designer 18ct: when to sell intact

Branded 18ct from a recognisable maker (Cartier Love bracelets, Bulgari Tubogas, Tiffany T) can pay more on the secondary collectors market than as scrap metal. If yours has a serial number or box and papers, send a photo on WhatsApp first and we will tell you how we would value it before you post anything. Nothing is melted before you accept a written offer on the postal buying service.

For broken designer pieces with no resale path, the metal offer is usually the right answer. You can also compare with our guide to selling broken gold jewellery by post.

What to do next

If you want to know what your own pieces are worth, start with a photo rather than a parcel. Send one on WhatsApp and we will tell you plainly what can and cannot be judged from an image. If you go ahead, the items are XRF-tested on arrival and you receive a written offer setting out the purity found, the weight and the rate used. Decline it and the tracked return costs you nothing. Accept it and we aim to pay by Faster Payments within one working hour of your acceptance.

Send a photo on WhatsApp

Common questions

Will I get more for 18ct than 9ct of the same weight?

Yes, almost always. 18ct carries twice the gold content of 9ct, so a 10g 18ct chain pays significantly more than a 10g 9ct chain of the same form.

Does the colour of 18ct change the offer?

No. Yellow, rose and white 18ct all contain 75% gold. The alloying metals differ but the gold content is identical.

My piece is stamped 750 but feels light. Is it real?

Possibly hollow or electroformed, both of which are legitimate 18ct construction. XRF still confirms the metal. The lower weight just means a smaller cash figure.

Can I include stones?

Yes. Nothing is unset until you have accepted the written offer. Stones are identified and priced out of the payable weight at valuation; once you accept a scrap-only figure they are then removed and either returned to you or, where they have their own market value, quoted separately. Diamond grading is not part of a scrap offer unless you ask for it.

How is the parcel covered?

Your parcel travels on Royal Mail Special Delivery, and Royal Mail cover may be available up to £2,500 depending on the postal method and cover level used, which is built into the prepaid label we send.

How long does the whole process take?

Royal Mail Special Delivery is a next-working-day service. Your prepaid label is usually with you within 30 minutes during our hours of 8am to 9pm. Your items are XRF-tested at our Bristol office, usually on the working day they arrive, and we aim to pay by Faster Payments within one working hour of your acceptance.

What if I decline the offer?

We return the parcel tracked and signed for at our cost. There is no fee and no return-postage charge.

Do you buy gold coins or bars alongside jewellery?

Yes, in the same parcel. Coins and bars are quoted by recognised type rather than by scrap weight where appropriate.

Not the question you had? The full GoldPaid FAQ covers the rest, from postal cover and ID checks to what happens if you decline the offer.

Related guides

Reference pages

Photo first, written offer after testing

Get a written offer, then decide

Send a photo on WhatsApp and ask anything you like. We reply with an idea of what it is worth, and the free Royal Mail Special Delivery label only goes out when you ask for it.

Free prepaid label, usually sent within 30 minutes during working hours. Free tracked return if you decline. We aim to pay by Faster Payments within one working hour of acceptance.