Selling guide

24ct gold: what fine gold is, and why coins and bars are priced differently

24ct is fine gold, and almost nothing in a British jewellery box is fine gold. This explains what 999 and 999.9 actually mean, why pure gold marks and bends so easily, and why a coin or bar is priced differently from a piece of jewellery.

By Rocco Clayfield, trading as GoldPaid; the business incorporated as GOLDPAID LTD (company 17382540) on 5 August 2026 · Published · updated

What is 24ct gold, and how is it valued?24ct is fine gold, marked 999 or 999.9. It is too soft for most everyday jewellery, so in the UK it usually arrives as coins, bars or East Asian gift pieces. Each item is weighed and XRF-tested, with no alloy to deduct, and 24ct jewellery is valued on that weight against the live precious-metal market. Selling 24ct gold by post covers the steps, and what 999 means on gold explains the marks.

Found 999 on your piece? Send us a photo of it

Photograph the number stamped inside the ring or on the clasp, then the whole piece, and send both on WhatsApp. We will reply with what the mark means and a rough estimate of what we would pay. No obligation, and nothing needs posting.

WhatsApp a photo of the stamp

No WhatsApp? Call 07944 014111, 8am to 9pm.

Not sure what the mark says? Use the hallmark lookup. Final offers depend on inspection, item weight, purity, hallmarks, stones, non-gold components, condition and the live precious-metal market.

Diagram of UK gold fineness marks: 375 is 9ct (37.5% gold), 585 is 14ct, 750 is 18ct, 916 is 22ct, 990 is 99.0% gold and 999 is 24ct

What 24ct (fine gold) really is

24ct gold, sometimes shown as 999 or 999.9, is fine gold. It is too soft for everyday jewellery, so 24ct in the UK normally arrives as bullion bars, investment coins, or 24ct gift jewellery from East Asia where higher purity is the cultural norm. If you have fine gold to sell rather than to identify, the service page to sell 24ct gold covers the label, the cover level and the paperwork.

Most British wedding jewellery is not 24ct. If a chain is marked 999 but feels stiff and springy, it is more likely 22ct or 18ct mis-stamped. We confirm with XRF before quoting.

How a 24ct offer is built

For investment-grade bars (PAMP, Umicore, Metalor, Baird, The Royal Mint) and recognised coins (Britannia, Sovereign, Krugerrand, Maple Leaf), the offer is built directly off the live precious-metal market with the standard recognised premium for the format. There is no refining cost on intact branded bars in their assay cards.

Final offers depend on inspection, item weight, purity, hallmarks, stones, non-gold components, condition and the live precious-metal market. Branded bullion in original packaging usually pays a touch better than the same gold loose.

For 24ct jewellery, we still XRF-test, weigh and offer per piece. A 24ct East Asian chain pays for the gold it contains, with no alloy deduction, because there is no base metal to subtract.

Coins and bars: what to send

  1. Photograph each coin face and reverse, plus any assay card or serial number.
  2. WhatsApp 07944 014111 with the photos and a one-line description.
  3. We email a prepaid Royal Mail Special Delivery label sized to the parcel.
  4. Place coins in their original capsules or small zip-bags, pad the box.
  5. Drop the parcel at the Post Office counter and keep the receipt.
  6. We confirm arrival, identify each item, and email a written per-item offer.

For a parcel worth more than £2,500, message first. Royal Mail cover may be available up to £2,500 depending on the postal method and cover level used, so GoldPaid can confirm the appropriate postal option before you post, including splitting the consignment over more than one prepaid label.

Counterfeit-spotting on 24ct

Counterfeit bullion does enter the UK postal market. XRF surface readings catch most fakes, and we also check for tungsten cores by weight, dimension and acoustic tone where a piece looks suspect. We will tell you honestly if a bar fails verification, and we will not melt or destroy a piece without your permission.

If you bought from a recognised UK dealer with original assay packaging intact, this is rarely an issue. Loose secondary-market coins occasionally are.

East Asian 24ct gift jewellery

Chinese, Vietnamese and Thai gift jewellery (pigs, dragons, the zodiac, the character "fu") is often 24ct because gifting high-purity gold is traditional. We XRF-test and pay on metal content, not on the decorative form. If a piece has a known maker (Chow Tai Fook, Chow Sang Sang), send a photo on WhatsApp first and we will tell you how we would value it before you post anything.

When a 24ct piece pays more intact

Sovereigns in mint condition with a strong year, proof Britannias in original Royal Mint capsules and pre-1933 US gold coins can be worth more to a collector than as metal. Send a photo of your coins on WhatsApp first and we will tell you how we would value them before you post anything. The sell-by-post service sets out the postal steps.

What to do next

If you want to know what your own pieces are worth, start with a photo rather than a parcel. Send one on WhatsApp and we will tell you plainly what can and cannot be judged from an image. If you go ahead, the items are XRF-tested on arrival and you receive a written offer setting out the purity found, the weight and the rate used. Decline it and the tracked return costs you nothing. Accept it and we aim to pay by Faster Payments within one working hour of your acceptance.

Send a photo on WhatsApp

Common questions

Do you buy gold bars in any size?

Yes, from 1g cards through to 1oz and 100g bars. For 1kg bars message first, so we can plan the cover and split the consignment across more than one label.

Is the assay card important?

Yes for recognised brands. An intact PAMP, Umicore or Metalor card makes the bar easier to verify without destructive testing.

What if my coin is graded (PCGS, NGC)?

Keep the slab intact, and send a photo of both sides of it on WhatsApp before you post.

What cover applies to my parcel?

Your parcel travels on Royal Mail Special Delivery, and Royal Mail cover may be available up to £2,500 depending on the postal method and cover level used. Larger consignments are split across multiple labels.

How quickly do I get paid?

By Faster Payments bank transfer. We aim to pay within one working hour of you accepting the written offer.

What about VAT on investment gold?

Investment gold (bars and wafers of at least 995 purity in a weight the bullion markets accept, and qualifying gold coins minted after 1800) is exempt from VAT in the UK. Jewellery is not exempt but is still bought on metal weight.

Will you melt a coin?

No. Nothing is melted or altered before you accept the written offer.

Do you handle estate bullion parcels?

Yes. Mixed parcels of coins, bars and jewellery from an estate are itemised on a single written offer.

Not the question you had? The full GoldPaid FAQ covers the rest, from postal cover and ID checks to what happens if you decline the offer.

Related guides

Reference pages

Prepaid label, free tracked return

Message us before you post anything

WhatsApp a clear photo and any question you have. Nothing is posted until you say so, and if you decline the written offer your items come back free and tracked.

Free prepaid label, usually sent within 30 minutes during working hours. Free tracked return if you decline. We aim to pay by Faster Payments within one working hour of acceptance.