Hallmarks & Carats

What does 750 mean on gold? 18ct gold, 75% pure

750 on gold means 18 carat: 750 parts in every 1,000 are pure gold, exactly 75%. The other 250 parts are alloy metals such as silver, copper or palladium, which set the colour and hardness. 18ct is the usual standard for fine jewellery, engagement rings and quality watches, and it is softer than 9ct, so it shows wear sooner.

By Rocco Clayfield, trading as GoldPaid; the business incorporated as GOLDPAID LTD (company 17382540) on 5 August 2026 · Published · updated

What does 750 mean on gold?750 is the parts-per-thousand mark for 18 carat gold, meaning 750 parts of every 1000 by weight are pure gold. The other 250 parts are partner metals (copper, silver, palladium or zinc) blended for colour and hardness. 18ct is the most common gold standard for fine jewellery, signed designer pieces, premium engagement rings and high-end watches. The recovered gold per gram is significantly higher than 9ct or 14ct, but the alloy is softer, so 18ct shows wear more obviously over decades.

Found 750 on your piece? Send us a photo of it

Photograph the number stamped inside the ring or on the clasp, then the whole piece, and send both on WhatsApp. We will reply with what the mark means and a rough estimate of what we would pay. No obligation, and nothing needs posting.

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Not sure what the mark says? Use the hallmark lookup. Final offers depend on inspection, item weight, purity, hallmarks, stones, non-gold components, condition and the live precious-metal market.

The 750 number

18 carats in the 24-carat scale is 18 divided by 24, which is 75% by weight, or 750 parts per thousand. That is what the punch records: three quarters of the alloy is pure gold.

Typical recipes: 18ct yellow is roughly 75% gold, 12.5% silver, 12.5% copper. 18ct rose pushes the copper up. 18ct white uses palladium instead of silver, with rhodium plating for the bright finish.

Where you see 18ct

Signed designer jewellery, Cartier, Tiffany, Bulgari, Boodles, Boucheron, premium British and European retail brands, and most signed engagement rings sit at 18ct. The colour is richer because there is more pure gold, and the marketing weight of "fine jewellery" sits at this carat.

You will also see 18ct on heavy gents’ signets, on dress watches, on premium chains and on bullion-style jewellery items intended to hold both wear and value.

Wear, scratch and dent

18ct is softer than 9ct because there is less base metal in the alloy. A 30-year-old 18ct wedding band shows softer edges and rounded corners. A 9ct band of the same age looks sharper. Both are normal. Neither indicates a problem with the gold.

How 18ct sells at scrap

Recovered gold per gram on 18ct is substantially higher than 9ct or 14ct because the gold percentage is twice that of 9ct. Refiners process 18ct routinely, the recovery yield is high, and the market for it is deep.

Where designer 18ct has resale value beyond the gold (a signed Cartier love bracelet, an antique 18ct mourning brooch, a rare watch), the piece is worth more sold whole than melted. A written XRF valuation gives you the scrap floor in writing so you can negotiate the resale price against that floor.

Final offers depend on inspection, item weight, purity, hallmarks, stones, non-gold components, condition and the live precious-metal market.

Identifying 18ct quickly

  1. Find the standard mark inside the shank or on the clasp.
  2. Look for 750 in a small punch with cut corners, or "18ct", "18K", "18kt" on imported pieces.
  3. Look for the matching UK assay office mark beside the standard (leopard, anchor, rose, castle).
  4. On signed designer pieces, locate the signature alongside the hallmark and document it for resale value research.
  5. When marks are gone, post it for XRF. Designer pieces benefit especially from the written report because it confirms metal content for any future resale.

Sending 18ct by post

18ct posts the same as any other gold carat. The XRF report shows the alloy and the weight, the bank transfer settles the offer, and decline is free tracked return. Your parcel travels on Royal Mail Special Delivery Guaranteed, tracked and signed for. Royal Mail cover may be available up to £2,500 depending on the postal method and cover level used. GoldPaid can confirm the appropriate postal option before you post. If the lot may be worth more than £2,500, tell us first and we can split it across more than one prepaid label at no charge. See how to sell gold by post.

Signed pieces are weighed and identified individually so you can choose to accept the scrap offer or withdraw the piece for a private resale.

Scrap floor, or resale price

18ct is where the gold market and the fine-jewellery resale market overlap most. The scrap recovery is generous because the gold content is high, but a Cartier bracelet on a signed plaque is often worth more sold whole. The right move depends on the piece. A written XRF report puts the scrap floor on paper so you can compare it to any auction estimate before you commit. That is the value of testing before selling, every time. For plain or broken 18ct with no resale story, selling it as scrap gold is the simpler route once it has been tested.

Next step: have the mark checked against the metal

A hallmark records the standard a piece was assayed at. It does not tell you what the alloy measures now, what the piece weighs once stones and non-gold parts are set aside, or where the market sits today. Send a photo of the punches on WhatsApp and we will tell you what can reasonably be read from an image. Post the piece and it is XRF-tested on arrival, with a written offer showing the purity found, the weight and the figure for each piece. Decline it and the tracked return costs you nothing. Accept it and we aim to pay by Faster Payments within one working hour of your acceptance.

Send a photo on WhatsApp

Common questions

Is 750 the same as 18k?

Yes. 750 is the parts-per-thousand UK standard mark; 18k is the US carat designation for the same purity.

Why is 18ct softer than 9ct?

Less base metal in the alloy. Pure gold is very soft, so the more gold there is by percentage, the softer the alloy.

Does 18ct hold its colour better than 9ct?

Yes. The richer yellow comes from the higher gold content and resists colour shift over time.

Is 18ct better value than 9ct at scrap?

Per gram, yes. Per piece, mass and item weight matter. A heavy 9ct chain can outpay a light 18ct ring even at lower carat.

Can I sell a Cartier 18ct piece for scrap?

You can. You may not want to if the signed resale price beats the scrap-recovery figure. The written valuation gives you the scrap-recovery figure in writing.

Does GoldPaid handle 18ct watches?

Yes. GoldPaid buys watches as watches as well as for their metal, so a working or collectable 18ct watch is valued as a watch first. Where only the case is sold for its gold, the case is valued on its gold content and the movement comes back to you.

Why are some 18ct chains stamped only "750"?

750 on its own is a maker’s claim of 18ct. A full UK hallmark adds a sponsor’s mark and an assay office mark; foreign pieces stamped only 750 lack those, and an XRF test settles the purity.

Is 18ct white gold worth the same as 18ct yellow?

Yes. Same standard, same recovered gold per gram, same scrap figure at the same market level.

Not the question you had? The full GoldPaid FAQ covers the rest, from postal cover and ID checks to what happens if you decline the offer.

Related guides

Reference pages

Ask first, post only when you are ready

Ask what your items are worth first

A photo and a question are the whole first step. We reply with an idea of what it is worth, you decide whether to post, and you decide again, only after the written offer, whether to accept.

Free prepaid label, usually sent within 30 minutes during working hours. Free tracked return if you decline. We aim to pay by Faster Payments within one working hour of acceptance.